• Leverages existing synergies in Indian market
• Launches "Moser Baer - Lite-On" in partnership with Taiwan based Philips & Lite-On Digital Solutions Corp.
• More products to follow in the consumer IT division
   

New Delhi, September 10, 2007: Moser Baer, India's largest and world's second largest optical storage manufacturer today announced the launch of its Optical Disk Drive (ODD) i.e. Combo drive and DVD writer, which also marks the company's foray into the PC peripherals industry. Moser Baer in partnership with Taiwan's Philips & Lite-On Digital Solutions Corp., the world's largest OEM/ODM optical disc drive manufacturer has launched their ODDs in India in the name of "Moser Baer-Lite-on".
 

Having established itself as a global leader in the high technology manufacturing space and the global blank optical storage media industry, Moser Baer is now leveraging upon its existing synergies, established brand equity and large distribution network in the domestic market to enter the PC Peripherals market. Moser Baer brand is recognized for high quality products which the company now plans to extend into the fast growing PC Peripherals market in India, given its credibility amongst the drive manufacturers. The company plans to enter this market by launching products in five metros and create a niche for itself.
 

Speaking on the launch, Mr. Bhaskar Sharma, Executive Vice President, Moser Baer India Limited, said "The launch complements our existing optical media business and we are hoping that by leveraging our established strong brand equity we will emerge as a front runner with a significant market share in this segment too."
 

According to Mr. Deepak Puri, CMD, Moser Baer India Limited, "It has been our constant endeavor at Moser Baer to reach out to our potential and existing target customers with high quality products in various segments. We see a lot of potential and latent demand in the PC peripheral market in India and I am sure Moser Baer will carve a niche for itself in this segment too!"
 

He further added, "Our commitment towards providing our customers with products that are high quality and value additive , have always driven us to new heights in our existing and emerging businesses of blank optical storage media to photovoltaic to entertainment and now to PC peripherals."

Currently the IT vertical industry (PCs and Notebooks) is pegged at INR 20000 Crores and the PC Peripheral industry is worth INR 12000 Crores. Moser Baer with its entry into the ODD Market in the form of Combo Drives and DVD Writers plans to capture 20% market share of present market size of five lakh units per month.
 

Moser Baer is already a major player in the USB Drives and Memory Cards market. Its latest endeavor into PC peripherals in the form of ODDS will further help in strengthening its position is the industry. The entry into the PC peripheral industry is a logical extension to its existing strategy in India. Moser Baer sees itself to be a major player in the PC Peripheral industry also with more IT products in the pipeline to enter the market.
 

About Moser Baer India Ltd
Moser Baer India Ltd, headquartered in New Delhi, was established in 1983 and is a leading manufacturer of optical media disc in the world. It continues to develop cutting-edge technologies for recordable optical media, constantly innovating and introducing new products and processes. An emphasis on high-quality products and services has enabled Moser Baer to emerge as one of India's leading technology companies. The company employs over 6,500 people and has multiple manufacturing facilities in the National Capital Region.