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| Meet the CMD |
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I have always believed that the
most important requirement for success is learning
never to make or accept excuses. Around 20 years
ago, when I returned to India, there were many who
questioned our choice of industry. The country had
no significant track record in the domain. In fact,
it was difficult to get financiers willing to
endorse a business model that put an unknown Indian
company up against what till then was the exclusive
preserve of Taiwanese and Japanese companies.
Yet, we persevered and further persevered on the
foundation of our biggest asset - an unflinching
belief in ourselves. Each time we hit an unavoidable
disappointment, it was this belief that picked us up
and kept us marching. It did not matter if that
meant challenging rigid and established paradigms.
In fact, it is this attitude that has gradually led
to the development of a different mindset - the
Moser Baer mindset - a commitment to achieving
continuous excellence in all we do.
We overcame apprehensions about the low quality of
India-made high-technology products by consistently
delivering above-grade merchandise to the world's
choosiest customers. To combat the popular belief
that Indian manpower has low productivity, we tapped
into the big pool of low-cost engineering talent
which has today become our biggest competitive edge
in global markets. Many thought the lack of
availability of raw materials would be our undoing,
but we aggressively fought back with a
quality-driven value-added vertical integration
program. Likewise, when our geographic position was
being perceived as a bottleneck, we developed our
logistical support with fanatical obsession. Today,
we are jumping the final hurdle, silencing those
that believe Indian technology is about cloning and
not pioneering, through our captive and cutting-edge
research programs.
You'd probably expect a Managing Director to say
that his or her company is different from all the
others. But I'd prefer to let you make that judgment
for yourself. I encourage you to browse this
website, to learn more about our company, our
business, our culture and our values. |
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